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Google Algorithm Update

Google’s August core search algorithm update

By | Google, Search Engine Optimizaion, Uncategorized

Danny Sullivan from Google has confirmed that Google has processed a significant algorithm update in the Google Search Results after many SEO people found a considerable difference in their keyword ranking.

Danny Sullivan on Twitter –  “When we have updates where there are specific things that may help, we do try to tell you that. With these, there is nothing specific to do — and we do think it’s actionable to understand that, in that hopefully people don’t try fixing things that aren’t really “broken.”

Danny also has confirmed that it was the one as similar to the board core algorithm update occurred on the March. He also retweeted the announcement he made during the March algorithm update when he tweeted the present August Core Search Algorithm update.

Google’s August core search algorithm updates

There are no such essential factors or changes made in this Google Algorithm update, some of them might have seen fluctuations in ranking due to some small elements like page speed or interstitials.

They can fix these easily by finding the reason for the change and bring back the ranking within a shorter period. With this core algorithm update, there are no ranking factors targeted except the content quality and pages quality in the Google Search results. The same has occurred in the last algorithm update made on March; Google stated that there was nothing wrong with many pages, they can focus on some specific factors to get their ranking back easily.

In this August Google Algorithm Update, Danny has confirmed the same, trying to provide more details to the website will get their rank back and there are no extra factors anyone needs to focus on this core google algorithm update.

Danny also has advised to focus on the content quality rather than thinking more broadly on the ranking factors, and he tweeted as

“Want to do better with a broad change? Have great content. Yeah, the same boring answer. However, if you want a better idea of what we consider great content, read our raters guidelines. That’s like almost 200 pages of things to consider: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf. “

Danny also commented on the tweet that Google can share many actionable pieces of stuff if they have made them, so you need not spend more time on fixing things. You can check out your quality of the content instead of changing things randomly.

Danny Tweeted like

“If we can share more actionable stuff with the large updates, we will. But, I hope telling people effectively that it is NOT X, Y or Z things is indeed helpful. And from last time, this is really key: https://twitter.com/searchliaison/status/973241542180614144 ”

Apart from these, Japanese Google Webmaster team has also tweeted regarding the role of the broad core algorithm update that they have updated the core algorithm; people can change their content if they found any drops in the ranking factors, they advised not to change other factors as it only targeted quality pages and content.

Japanese Google Webmaster Team Tweet –

“This week we have updated a wide range of core algorithms. This is done several times a year, what you can do for the impact received by this update is to make high-quality content that the search users are searching for as always. For details, please see the English post.”

The present ranking tools and other SEO tools are not showcasing broad changes rather than like few other broad core google algorithm updates, maybe the update was slower roll out, and we have to wait for few days to check out the desirable changes in the keyword rankings.

Google Search Engine

HOW GOOGLE SEARCH WORKS?

By | Backlinks, Google

Google is the most popular and widely used search engine in the world. Using Google has become an important part of our lives. Today, we carry Google in our pockets and use it for everything from “knowing movie reviews” to “understanding gravitational waves.” At some point of the time we all have wondered, how Google comes up with amazing results for our query within no time. Let’s understand, how exactly Google does it.

But before that, you need to know how the Internet, web page, Google and user fit all together. Let us take an example: What do you do when you have a query and don’t know which books in the library have the information you need? Obviously, you take help of a librarian. A librarian understands your query and comes up with the best books matching your description by going through numerous books. The Internet works in the similar fashion. The Internet is like a library, websites are like books, and Google acts as a librarian.

Google’s follows two steps to provide relevant results to your query.

1. Crawling & Indexing
2. Ranking

CRAWLING & INDEXING:

Crawling is a process carried out to find new and updated pages. Crawling isn’t an easy job because there are billions of web pages worldwide. Google uses a huge set of computers to crawl these billions of web pages with the help of a program. This program is called as Googlebot. It is also known as a spider, bot or robot. Computer programs decide three things for a website:
● Which page to crawl
● How frequently to crawl
● How many pages to fetch

Spiders begin with fetching a couple of pages, and then they follow the links on that couple of pages and fetch the page they point to and follow all the links on those pages and so on until almost all web pages are covered. Google gathers web pages during the crawling process to create an index. This index is similar to an index present in the back of a book. Google index consists of words and their locations.

RANKING:

Whenever you Google search, algorithms look up your keywords in the index to find the appropriate web pages. For a search query, there are hundreds of web pages. In order to show the best web pages at the top and low-quality ones in the last, Google ranks the pages. Currently, there are more than two hundred ranking factors that Google uses to rank a page. Some of the most important ranking signals are given below:
● Content Quality
● Backlinks
● Mobile Friendly
● Speed
● Social Signals
● Security (HTTPS)
● User Experience

Google Algorithm Updates

Google Algorithm Updates & Changes History

By | Digital Marketing, Google, Search Engine Optimizaion

On an average, Google updates or changes its algorithm nearly 500 times during one year. Most of these updates are usually minor and do not affect SERPs much. Google occasionally rolls out a major update that affects your online presence and search engine optimization (SEO). Here are the major Google algorithm updates in the recent years you need to know.

PANDA (2011)

Google’s Panda Update was first launched on 24th February 2011 and has been updated several times. Five years later, that is in 2016, Google added it to the core ranking algorithm. The main purpose of this update is to counter spam and weak content that don’t provide quality to the Internet users. Panda serves this purpose by assigning a quality score to web pages. Avoid plagiarism, spamming and keyword stuffing to avoid Google Panda Penalty.

PENGUIN (2012)

On 24th April 2012, Google came with Penguin Update to punish the website that uses spammy, irrelevant or over-optimized anchor text links. Panda works in real time and has been the part of Google’s core algorithm. To avoid penalties run frequent audits to check backlinks. If any low quality or irrelevant link is found, then get rid of them quickly.

HUMMINGBIRD (2013)

Hummingbird was launched on 22nd August 2013; the purpose of this update was to provide more relevant and expected results to the users. Here the focus was to bring search results based on the intent behind the search query, rather than individual keywords within the query. As the result of which, Google shows the relevant results in search engine results page that doesn’t necessarily have exact keywords.

PIGEON (2014)

Google came up with the Pigeon Update in July 2015 in order to provide precise and relevant results for local search queries. Both Google map search and Google web search are influenced by this update. Google started to use traditional SEO factors to rank local results and established closer ties between the local algorithm and the core algorithm. Pigeon update impact websites negatively that are poorly optimization for search engine.

MOBILE (2015)

 In April 2015, Google brought a major change in its algorithm in the form of Google Mobile-Friendly Update. The purpose of this update is to prioritize mobile-friendly web pages over the web pages that are not mobile friendly. Consequently, the pages which aren’t mobile friendly are down-ranked. You can find out whether your website is mobile friendly or not via Google’s mobile-friendly test. It can make things easy for you and provide recommendations to fix existing problems.

RANKBRAIN (2015)

 In October 2015, Google launched RankBrain and confirmed that it is the third most important ranking factor. The prime focus of this update was to make Google understand the meaning behind a search query, and provide the most relevant search results. RankBrain gives consideration to traditional SEO factors and as well as other factors that are query-specific.

POSSUM (2016)

Possum came into effect since September 2016. Here the idea was to take the physical location of the searcher into account and provide results relevant to that location. In simple words, if a searcher types “carpenter” in the search box, then he is most likely to get results of carpenters who are near his physical location. This update made things easier for the Internet users and saved time.

FRED (2017)

On 8th March 2017, Google confirmed the Fred update. Although this update was confirmed, Google did not reveal any parameters, and only stated that Fred penalizes websites that violate Google Webmaster Guidelines. However, there is a pattern seen in the affected sites. All affected sites are mostly content based sites or blogs that contain low-quality content created for the purpose of generating ad revenue.

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