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quality content

7 Ways To Create Quality Content

By | Content Creation, Digital Marketing, Search Engine Optimizaion, SEO & PPC

All the major types of digital marketing methods such as search engine optimization (SEO) pay per click (PPC), social media marketing (SMM) and email marketing largely depend upon quality content. In fact, you simply can’t run any of these digital marketing campaigns without content. Therefore, high-quality content is absolutely fundamental in digital marketing.

This gives rise to one important question – what is high-quality content? In simple words, quality content is an original content that adds value to the visitors, improves SEO, and converts visitors into customers. Defining quality content is an easier task than developing the same. However, if you focus more on visitors than on your search engine ranking, your job becomes easy. In this blog post, you will learn the top seven ways to create high-quality content.

1. Develop original content

You cannot rank your web page with the help of copied content. Google detects duplicate content within in seconds and penalizes your site. As a result, your search engine ranking may hit rock bottom. You may have to go for penalty recovery services.

Original content refers to a content that is a product of your thinking, and nothing else. Some people try to spin the article and cheat the search engine. Yes, there are many free article spinning tools available on the Internet. All you need to do is copy the content from a site, and paste it into an article spinner tool, and click on spin. Within a couple of seconds, you will get fresh content. However, the quality of such content is always very low. Since article spinners just rephrase a paragraph, most of the time the sentences do not even make sense.

So, if you want to develop quality content, then you have to forget these two things and focus on the uniqueness of the content. Google likes the content which is liked by the people. So, focus more on providing answers to the questions of the visitors.

2. Create compelling headlines

How do you decide to read a news article? By reading the headline, right? The same thing works here also. Your headlines act like a door for your content. They will decide whether the visitors are going to read your content or not. Here are the two statistics to back our claim:
80% of the people read headlines.
Only 20% of those people read the full content.
Make sure your headlines create curiosity in the minds of readers. Let us take an example. If you are creating content on types of business owners, then your headline should raise a question in the minds of them. ” Seven Types of Business Owners – Which Group Is You In?” creates more curiosity than “Seven Types of Business owners.”

Take time to write headlines. Prefer to write the content first and headline last. While writing you may get some good headline ideas, which you can note down. In the end, you can select the best one. This will save your time.

3. Create actionable content

What was the last article you wrote? Did it give advice on how your readers can apply the given information straight away? If no, you must focus on this aspect.

Content created by you should give the readers a sense of how to utilize the information. Users tend to like the content that guides them to apply the knowledge. For instance, “10 ways to create quality content” looks better than “10 aspects of good-quality content.” The former helps the users to create quality content, whereas the latter just describes the ingredients. So, write all your future blog posts keeping this thing in mind.

4. Try to add images and videos

Visual content enhances your overall content. There is a reason why kids like books which have more pictures. That is because they are engaging, and they also help them to understand quicker and better. The same things apply to blog and website content.

Paragraphs of texts are boring. Hardly anyone likes to read them. So, make sure you add high-quality pictures and videos. Also, make sure they are original. Do not add any images just for the sake of adding. If you put any image or video, make sure it has a role to play in your content. Adding unnecessary visual content can distract the readers and dilute the value of your content.

5. Keep to the point

Yes, Google likes lengthy content. That does not mean you should simply increase the length of the content. Doing so can reduce the quality of the content and spoil the readability.

Users usually want to know more in less time. So it makes sense to say things using fewer sentences. Who does not like to the point articles or blog posts? Increase the length of the content only if there is a scope. In most of the cases, lengthy text increases the bounce rate, as they are time-consuming and less interesting. As a result, your search engine optimization efforts will get spoiled. So, say no to fluff that dilutes your content.

6. Do proper research

This is one of the most important steps you need to take before writing the blog? Select a topic. Once you select the topic, do research and find out what is already written about it. Try to figure out what is missing in those blogs and make a note. Think what new you can add to the topic.

The other thing you should do is find what are the most shared contents in the topic selected by you. This will help you to opt the topics. There are several tools available on the Internet to do this job. You can try BuzzSumo. It helps you to find the most shared content for a particular topic under all social media platforms.

7. Aim to engage the audience

Audience engagement is one of the main goals you should try to achieve. That is because engaged audience hangs on to your every single word and grabs all of it. The only way to obtain engaged audience is to create engaging content. Here are the best practices to improve audience engagement:
End with the questions: Now this does not mean you have to write an incomplete post. We mean you should end the blog with a question that encourages them to utilize the information given by you.
Have a solid beginning: People will not read your full content and make a judgment. Rather they read a headline and first paragraph and decide whether to read or not. So it makes sense to tell why they should care to read and what will they learn from it, at the beginning, itself.
Tell a story: You might already know that people love stories. A story can help you to tell a point clearly. Furthermore, you can easily gain uninterrupted audience attention for a long period of time.
Try to gain user interaction: If you write a content that attracts a lot of user comments, the search engine will believe that you have good content and rank it higher. So, try to obtain people’s interaction.

Meta Description

How To Write An Effective Meta Description

By | Google, Search Engine Optimizaion

A meta description is a brief summary that describes the content on a web page displayed in the search results. The main objective of a meta description is to get more clicks from the search engine results page and enhance SEO efforts. Therefore, in this blog post, we are going to discuss how to write an effective meta description.

Include Keywords

A meta description is not a ranking signal, but Google highlights the search terms by making them bold. Including keywords in your snippet will make your web page more relevant to the searcher’s query, and will help you attain more clicks.

Make It Simple & Clear

Avoid keyword stuffing in your meta descriptions. It doesn’t help you in any way. In fact, keyword stuffing makes your website look like a spammy website. Ensure that your meta description consists of simple, clear and easy to read content.

A Snippet Is An Ad

Yes, a snippet acts like an advertisement for your webpage. So, it is absolutely fundamental to make your meta descriptions more compelling. Make sure that your meta description is relevant to the content to your webpage and matches it.

Don’t Duplicate

Just like title tags, a meta description should also be unique. Using same meta description for all your web pages can be risky for your online presence. Google may penalize you for mass duplication of the meta description. So, write a unique meta description for all your web pages.

Encourage Audience To Take Action

Your meta description should be more than just a description. Your audience should know what they have to do. Therefore, use action-oriented language and encourage your visitors to take the desired action. Make use of verbs such as “Grab.”

Keep Length In Mind

Google has been varying the length of meta descriptions. Keep your content length within the character limit. If your description crosses the character limit, then Google will chop the end off. You may lose some important keywords. So, better use vital keywords at the beginning itself.

Offer Excitement

Tell the searchers what they are going to get after clicking on your link. Write a meta description that offers a solution or a benefit to searchers. Make sure the expectation created in search engine results page matches the offer on the website. Failing to match the expectation may result in increased bounce rate.

Use Rich Snippets

Rich snippets attract more clicks. To improve the appeal of your meta description, you can add a few important elements to your snippet. For example consumer rating, star rating, product or service description, timings, etc. This will add value to your visitors and influence the buying decision in SERP itself.

Different Types of content

6 Types Of Content You Should Be Using

By | Content Creation, Social Media

Today, you can create various types of content to convey your business message to your audience with the help of texts, videos, and pictures. Although mediums of conveying the message are different, but the ultimate goal is same – attract traffic, build loyal customers and enhance SEO efforts. Therefore, in this blog post, we will be discussing six types of content that you should be using.

1. Powerful Infographics

As the name indicates, infographics is a pictorial representation of information or data. Infographics are powerful in nature. They evoke interest and gain audience engagement. Therefore, compared to other content types of infographics are more liked and shared on social media platforms. This content type is more suitable to convey any information such as statistics and research data.

2. Viral Memes

Social media platforms such as Facebook and Instagram are flooded with memes for a reason. Meme is one of the most entertaining content types we have. Here the audience is engaged as well as entertaining. This content type is easily created and gets viral quickly. Social media platforms are the ideal places for your memes. Use them adequately with the suitable content.

3. Helpful Videos

A video is a powerful content type, which gives you a larger freedom to express. Creating videos usually take time, but they are worth the effort. The information conveyed via videos sticks in the mind of the audience for a longer time and help to build brand awareness. Always make sure that your videos are adding value to your audience and engaging them.

4. In-depth Guides

A guide consists of a detailed and in-depth information on any topic. Writing guide is not an easy task. Along with a good idea, it requires a lot of time and efforts of writers and designers. Although it appears an uneasy task, but it has its own advantages. You can establish yourself as an expert in your niche and build a strong reputation and credibility.

5. Valuable How-to Content

How-to content is popular across all most all niches. Creating How-to content will be highly helpful and valuable to your audience. Here are the fives steps for writing how-to content.

● Explain the problem
● Introduce the solution
● Explain the solution in steps
● Sum up the discussion
● Draft conclusion

6. Interesting Lists

People are usually attracted to the posts which contain lists. This is the reason why many blog posts are written in the list format. Here are the few examples you might have noticed on the Internet:

● 15 movies you must watch before you die.
● 20 beautiful honeymoon destinations in the UK.
● The 10 healthiest foods on the earth.

Don’t they evoke interest? Don’t you feel like to explore those blog posts? That’s how it works. Make interesting lists that are relevant to your niche and explain them in detail.

Online marketing

How to Create SEO Friendly Content for Your Website

By | Content Creation, Content Marketing, CRO, Digital Marketing, Search Engine Optimizaion

Creating content for your website is not same as creating content for your PPT presentation. If you want to create content for your website, then you have to keep two things in mind. One, your content should add value to your visitors and convey the correct message. Two, your content should be SEO friendly. In this blog post, we are going to explain how to create SEO friendly content for your website.

 Begin With Research

No matter how expert you are in a particular field or a subject, you shouldn’t write a content without doing proper research. Research will help you to elaborate the data and widen your knowledge. Use various tools available online and find out important data such as:

  • What kind of keywords your audience use

  • Your audience’s search behaviour

  • In-depth data on the content

  • Facts supporting your content, etc.

 Focus On Introduction

While crawling your page, the search engine bots will try to understand the context of your webpage. It is best to add keywords in the introduction or at the beginning of your webpage. This makes indexing simple, clear and easy. If you read the introduction in this article, you will find that we have added, “create SEO friendly content” in it.

Use Images

Just adding images, is not going to work. Make sure you add images that are relevant to your content. Optimize the images for both readability and search engine optimization. If done right, images will make your content both enjoyable and search engine friendly. The other plus point of using images is that it makes the visitors to stick to your content for a longer time.

Make Your Content interesting

No doubt your content should add value to your visitors, but along with that you need to make it interesting. You can make the reading enjoyable in multiple ways, here are some things you need to focus on:

  • Usage of appropriate font size for heading, subheadings, body, etc.

  • Picking up the right font style

  • Highlighting important things using underline, bold, italics, etc. features

 Content Length

The ideal content length for a given content varies with respect to gener, readers, topic, type of post, etc. In case of blog posts; Google considers the lengthy ones (400 to 2000 words) as more informative, provided it should have other quality signals. It is better to stick to a word limit and keep adding content consistently.

Genuine and Distinctive Content

This is the most important aspect for your website content. Without genuine and distinctive content, you cannot succeed. The above mentioned best practices are applicable only if your content is original and unique. Google has the ability to identify the duplicated content almost instantly. Therefore, optimization of duplicated content can never make it search engine friendly

 

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