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Guest Blogging

Seven Major Benefits Of Guest Blogging

By | Blogging, Link Building, Social Media

Guest blogging improves SEO (Search Engine Optimization) in multiple ways, and also it is the best method to build a strong connection with your audience. But yet, many people overlook the advantages of guest blogging. As a result of which, myths like – guest blogging is dead become popular. Therefore, today we will be presenting the seven major benefits of guest blogging.

1. Get Targeted Traffic Almost Instantly

Quality matters the most in the case guest blogging. If you are able to produce high-quality original content, then guest blogging is a boon for you. Posting quality content will add value to your readers, and brings targeted traffic to your website. The advantage of targeted traffic is that it is more likely to convert into sales.

2. Grow Your Audience

In order to grow your business, you need to reach new people. Posting blog posts in your blog will make you reach only your audience. On the other hand, guest blogging will introduce you and your business to new audience and increases your customer base.

3. Enhance Link Building

One of the biggest advantages of the guest is that it gives you links. Backlinks are a ranking factor, and therefore, link building is an important aspect of search engine optimization. Posting high-quality engaging posts via guest posting will contribute to improve your search engine ranking.

4. Generate Social Media Shares

Generating social media shares is an exceptional method to reach huge people effectively, which will enhance your social media marketing efforts. The more shares your guest post gains, the more your brand visibility, brand awareness and brand loyalty improves on social media platforms. In addition to that, you get bulk traffic.

5. Improve Brand Awareness

With the help of guest blogging, one can establish high authority in their niche. The best way to do it is by sharing content, which isn’t available elsewhere. Leverage the opportunity to showcase what you do and how you do it. Also, try to add your brand voice in all the guest blogging posts.

6. Generate Leads

Selection of correct websites is the key in guest blogging. Give preference to those websites that are relevant to your business and also have consistent traffic. By doing so, you will reach audience, which is already interested in what you provide.

7. Establish Yourself As Expert

The basic benefit of guest blogging is that it establishes your credibility. It shows you are capable of writing for other blogs. People are going to trust you more when they find your content on various websites. Keep blogging on one subject and establish yourself as an expert on various platforms.

Content writing

Why Your Business Needs a Blog

By | Blogging

In the recent years, blogs have become extremely popular. But yet many business owners, especially small-business owners overlook the importance of blogs. A blog not only enhances search engine optimization but also engages your audience and keeps them up-to-date. Below are the top reasons why your business needs a blog.

Blogs Bring Exposure

A blog helps you to attract right people to your website. Websites usually don’t have enough pages and content to rank on various types of keywords. As the result of which, it becomes difficult to rank for different kinds of keywords. Blogs are the perfect solution for this problem. With the help of a blog, you can add fresh content optimized with various keywords. Google will index your content for various keywords. Increment in the number of keywords you rank for, will increase your exposure.

Blogs Generate More Leads

There is a relationship between the number of pages a website has and the number of leads it receives. Experts say that the more pages a website has the more leads it generates. In other words, the more content you have the more leads you will receive. Blogs give you an opportunity to take advantage of this fact. You can consistently add high-quality genuine content in the form of blog posts and gain new leads, which play an important role in customer base expansion.

Blogs Establish Authority

Today, blogs are considered as a fundamental aspect of a website. Customers usually expect a website to have its own blog. Having a blog will give a good impression to your visitors. With the help of blog, you can provide valuable insights, helpful information, guidelines, answers for common questions, etc. and establish authority as well as credibility. Authority and credibility influence your audience positively. It will more likely convert a customer enquiry into a business transaction.

Answer Customer Queries

Gaining new customers is not easy. New customers rightfully have many questions that need to be answered. Customers usually hesitate to make the next move if their queries are left unanswered. Adding standard FAQs in your website doesn’t help much. Blogs give you an opportunity to answer wide range of customer questions without any limitations. Experts say any business, which answers customer queries tend to receive more leads and generally have a higher conversion rate.

Blogging & Social Media Marketing Complement Each Other

Social media is an excellent medium to market your business. Although social media marketing gives long lasting results, but building an engaging audience over social media usually takes a lot of time. Moreover, social media marketing needs content. That’s where blogging comes into the picture. Every single blog post you share over social media gives your audience an opportunity to share it across all the social media platforms. In this way, your blogs can enhance your social media efforts and as well as bring traffic to your website.