Digital Marketing Services

Ten Effective Ways To Drive Traffic To Your Websites

By | Content Marketing, Conversion Rate Optimization, Search Engine Optimizaion, Web design, Website

Why do we create websites? Why do we spend money on digital marketing? The sole reason is to bring maximum people to our website to increase sales. There are many methods or ways to increase incoming traffic to your website. In this article, we are listing ten effective ways to drive traffic to your website.

1. Begin With SEO

Let’s start with the most fundamental method that is search engine optimization (SEO). Here you optimize your webpages to rank them higher in search engine results page. This includes many things such as creating high-quality content, keyword optimization, link building, etc.

2. Social Media Posting

Post blog articles and other content that add value to your users on social media platforms using suitable hashtags. This will attract new customers to your website. The other advantage of social media posting is that it improves brand loyalty and brand recognition.

3. Go For Email Marketing

Email marketing is the best way to stay in touch with your existing as well as probable customers and also to bring them to your website. Don’t always try to sell your products and services. Instead, provide useful information, links to blogs posts, offers, etc. In addition to that emphasize email subject lines.

4. Run Online Advertisements

The easiest and quickest way to get people on your website is by online advertising. Here are some popular methods for online advertisements:

  • Social media advertisements
  • Display advertisements
  • Pay Per Click, etc.

5. Guest Blogging

Guest blogging is another effective method to drive traffic to your website. Make sure that you create relevant content and do guest blogging keeping audience in mind. There is no point in attracting audience, which isn’t relevant to your business.

6. Target Long Tail Keywords

Since short tail keywords have more competition, it is not easy to rank them on search engine. Long tail keywords are less competitive. And moreover, it is easy to get ranked on search engine’s first page for long tail keywords. In addition to that, voice to text like features are encouraging users to use more specific phrases.

7. Widen Your Online Presence

Have a presence on online groups that are closely related to you business and community. Participate in conversations, answer peoples’ queries, comment on social media posts, etc. The more you are active, the more web traffic you earn.

8. Get Listed

One of the easiest methods to gain traffic is by getting listed in review sites and online directories. So getting positive reviews will establish a strong online reputation, which will lead to increased traffic to your website that converts.

9. Make Use Of Landing Pages

Attract your customers with super offers and create a landing page relevant to your offers. Offers may be anything such as free trial for a week, free sign-up, discount codes, etc. Landing pages is a great way to bring huge traffic to your website almost instantly.

10. Catch Attention Through Headlines

Headline is the most important aspect of your content. It is the first thing which people notice and decide whether to read the content or not. So make sure your headlines are irresistible and are able to gain people’s attention. That is where the whole thing depends on.

Do you want more traffic?

Get in contact with our team to chat about what we can do for your brand today.

    Website Design Service

    6 Reasons Why Your Website Needs an SEO Audit

    By | Search Engine Optimizaion, Website

    An SEO audit can be defined as the analysis of a website based on the key factors that search engine uses for presenting organic results. It helps in preventing and resolving of issues that may harm your online presence or spoil user-friendly experience. Below are the reasons why your website needs an SEO audit.

    1. Pinpoints Technical Problems

    An SEO audit will help you to discover technical issues that act like hurdles for search engine optimization (SEO). Fixing these technical problems will help Google to crawl your website better. Below are some important technical elements that an SEO audit covers.

    • Site Speed
    • Current crawlability
    • Redirects and Errors
    • URL structure and Site Architecture

    2. Spots On-Page Issues

    An on-page SEO can be defined as modifications made within the website to improve its search engine ranking. An SEO audit will help you to find out the issues within the website which might weaken your search engine ranking. A Good SEO audit will analyze following elements of on-page SEO.

    • Meta Descriptions and Titles
    • Headers & Content
    • Internal Linking, etc.

    3. Analyses Competition

    Keeping an eye on your competitors is an important part of search engine optimization. An SEO audit is important to identify competition because they are fighting to achieve the same online position, which you are trying to achieve. A good SEO audit will identify your competitor’s strategy, so that you can come up with a foolproof strategy to beat your competitors.

    4. Inspects Backlinks

    Links play a vital role in a search engine optimization strategy. It can elevate or demote your search engine ranking. An SEO audit will inspect all the links to your website and reveal the below things about the backlinks.

    • Number of backlinks you have
    • Quality of the backlinks
    • Number of backlinks your competitors have, etc.

    Low-quality backlinks harm your search engine ranking. These backlinks are eliminated after the SEO audit.

    4. Helps in Content Creation

    Content is the king, and Google knows that. SEO audit provides huge data over various aspects of your site. Understanding this data will help you in creating a better and relevant content for your website. Good content is evergreen; it has been and it will continue to be the most important aspect of a website.

    5. Improves Your Business

    SEO audits are not expensive; some sites even offer it for free. With the help of results provided by SEO audit, you can make modifications and fine adjustments to your website that are necessary for optimal performance. After the alterations made to your website, you will notice an increment in the web traffic, which tend to improve your business.

    Bottom Line:

    SEO audits are extremely beneficial. It will help you to discover the existing problems early and fix them before causing any major damage. Consequently, it saves a lot of money and time. It is advisable to do a thorough SEO audit at least once in a year.

    Web Designing Service

    7 Web Design Mistakes To Avoid

    By | Website

    Web Designing is not as easy as it used to be. Due to frequent Google Algorithm updates, there are hundreds of things to be kept in mind, while designing a website. Small and medium business owners tend to design their own website to save some money and lose the valuable customers. Hence, saving some money costs them a lot of money. Below are the common Web Design mistakes that can harm your business.

    1. Lack Of Clarity

    Your website should tell your visitors what you do and what you expect your visitors to do. On an average, a visitor shapes his opinion on your website in less than a second. Lack of clarity is the biggest turn-off. Visitors might get confused and abandon your website straight away. To avoid this, make things interesting and feed all the necessary information innovatively.

    2. Non-Mobile Friendly

    You might already know that more than 50% of the traffic comes from mobile. Keeping this fact in mind, Google came with mobile friendly update in 2015. Google gives priority to mobile friendly sites over non-mobile friendly sites. Having a non-mobile friendly site can harm your search engine ranking.

    3. Social Media Icons On The Top

    Social media icons are important but placing them on top of your homepage is not a good idea. Your aim should be to keep your visitors on your site for a longer period. The moment a visitor enters your site may leave your site by clicking on the social media icon. This actually increases the bounce rate and affects your online presence.

    4. Slow Loading

    An average visitor expects a website to load within three seconds. If your website takes more than three seconds to load, then your visitors may hit the back button. Google likes websites that load faster. Speed has been a ranking factor for desktop searches, Google has announced that from July 2018 onwards speed will be the ranking signal for mobile searches also.

    5. Unappealing Images

    Images are the important part of web design. Visitors tend to see images more than anything else in the website. Poor quality or uninteresting images may put off customers. For high quality and relevant images, it is advisable to hire a professional. Good and appealing images reflect professionalism.

    6. Wall-Of-Text

    A wall of text is a large piece of text without any paragraph or breaks. Such type of writing spoils the readability. To make the text appealing, scannable and eye catching make use of following things, which enhance readability.

    • Headings & Subheadings
    • Bullet lists
    • Short sentences and paragraphs
    • Simple and clear Language

    7. Confusing Navigation

    In web designing, the worst thing to do is to make the navigation complicated. Visitors tend to abandon a website, if they find navigation confusing. The best thing to do is keep the navigation clear and as simple as possible. A clear navigation ensures user-friendly experience and enhances site performance.

    Mobile Friendly SEO

    Things You Need To Know About Google’s Mobile-Friendly Update

    By | Google, Web design, Website

    Google keeps updating its algorithm to bring better and relevant results for the search queries. On 21st April 2015, Google rolled out the mobile-friendly update. It is one of the major updates in this decade. The prime purpose of this update is to make Mobile Internet surfing easy and effortless. Here are the things you need to know about Google’s mobile-friendly update.

    Why Mobile-Friendly Update Was Necessary

    In the recent years, Mobile Internet users have exponentially increased. Today, more than 50% of Internet traffic comes from mobile phones, and it is expected to increase further. To make the Internet surfing more user-friendly, it is essential to make the websites mobile-friendly. Hence, Google’s mobile-friendly update was necessary to serve this purpose.

    Changes That Google Brought To Its Algorithm

    Google has updated its algorithm so that the search results should lead to content that is easily readable across all mobile phones. After the Mobile-Friendly Update, here are the qualities your website needs to have to rank well:

    ● Screen-Friendly: Content on a website should have fluid characteristics. That is the content should fit across various screen sizes.
    ● Easy To View: There should be no necessity of zooming-in, zooming-out or horizontal scrolling to view the entire page.
    ● Easy To Tap: Links and other elements in the website should be easy to tap.
    ● Scalable Fonts: Website should include fonts that scale for easier reading across all devices.
    ● Free From Flash Like Technologies. Etc.

    Google’s Mobile-Friendly Update:

    ● Does not affect search ranking on desktops.
    ● Solely affects search ranking on mobile phones.
    ● Applies to individual pages, not the entire website.
    ● Affects search results for all languages equally.

    How To Find Out Whether Your Site Is Mobile-Friendly or Not?

    You can test individual mobile pages with the help of Mobile-Friendly Test. You can also find out status of the full website via Mobile usability report in webmaster tools. Nonmobile-friendly pages of your website results in reduction of web traffic, as Google prioritizes mobile-friendly sites over nonmobile-friendly sites.

     Impact Of Google’s Mobile-Friendly Update

    After the update, mobile friendliness has become a ranking signal. Google’s Mobile-Friendly Update can bring positive or negative impact to your website depending on whether your web pages are mobile-friendly or not. The mobile-friendly website will have a better search engine ranking over the websites that aren’t mobile-friendly. Although it is important for a website to be mobile-friendly, but it is not the only criteria. A website should obviously have fresh, original and high-quality content.

    What If Your Website Fails Mobile-Friendly Test?

    Failing mobile-friendly test will definitely have a negative impact on website traffic and online visibility. Recommendations provided post Mobile-Friendly Test can do a pretty good job in optimizing your website for mobiles. With these recommendations or suggestions, you can easily fix mobile usability issues and errors across the site. Lack of responsive web design has been the major and the most popular reason to fail this test. It can be fixed only if the website is rebuilt.

    Do you want more traffic?

    Get in contact with our team to chat about what we can do for your brand today.

      Website Optimization

      Top Ten Practices of Perfectly Optimized Websites

      By | Content Marketing, Digital Marketing, Search Engine Optimizaion, Web design, Website

      A website is a front door of your company, organization or business. Today, we have a wide range of approaches to build a quality website, but the key characteristics of a good website always remain same. If you are planning to build a new website, or working on an existing site to make it better, then here are the top ten features of a good website to emphasize.

      1. Genuine and Quality Content

      The ultimate goal of any search engine is to present unique, original and relevant content to the web surfers. Although fresh content gives you more visibility, but that should not be the only thing to focus on. Your content should be able to do below tasks:
      ● Answer visitors’ questions
      ● Feed all the necessary information
      ● Build trust
      ● Engage audience
      ● Make a visitor to take action

      2. Rapidity

      There are many online tools available to test speed of your website. Nobody likes a website which takes more time to load and respond. Slow speed makes a visitor to hit back button. A website which loads within a couple of seconds not only enhances usability, but also search engine ranking.

      3. Search Engine Optimized

      SEO stands for Search Engine Optimization. It is a technique, which helps you to achieve a higher rank for a particular search query of a web surfer. A website with great content is useless, if no one can find it. A search engine optimized site reaches more people and brings huge traffic.

      4. Browser Friendly

      There are several browsers available for various devices and operating systems. A website should be compatible with all browsers or at least with popular ones such as Google Chrome, Firefox, Opera, UC, Safari, Internet Explorer etc. A website which isn’t browser-friendly, may not work properly with some browsers and damage user experience.

      5. Relevant Appearance

      Your website should have relevant appearance, so that your audience can relate to it. For example, a website which provides the live cricket scores should smartly be decorated with former players, cricket grounds, trophies, winning moments, cricket tools, etc., so that a visitor connects with your website and a bond is established.

      6. Screen Friendly

      Today, the Internet can be accessed through the help of various devices such as mobiles, tablets, laptops and desktops. Each one of them comes with their own screen sizes. Your website should fit across these screen sizes. A website which isn’t screen-friendly makes visitors to scroll horizontally or zoom-in/zoom-out and spoil the user experience.

      7. Seamless Navigation

      Easy navigation takes a user to the desired places across your website and fulfills his or her needs. The attention span of a website visitor is extremely low. If visitors experience difficulty or confusion to find something, then they might exit your site quickly. Keep the navigation confusion-free and as simple as possible.

      8. Social Media Sharing Feature

      No doubt, search engine optimization is the best, but solely depending on it is not a good idea. A plugin for social media sharing can drive huge traffic to your website, especially if you have good products, blogs, research data, infographics, etc.

      9. Secure

      Web surfers are very much concerned about security. Make sure you follow all the guidelines to meet industry standards and ensure optimum security. Use encryption to protect and secure vital data such as passwords. A secure site builds trust and confidence of visitors.

      10. Clear CTA

      CTA stands for call to action. Terminal goal of any business/organization/company is to make a visitor to take the desired action. Keep easy, simple call to action buttons in appropriate places. At the end of page, it is a good practice to point a user to something useful such as:
      ● Request a quote
      ● Download
      ● Visit
      ● Share
      ● Become a member, etc.

      Have a Project in Mind?

      Get in contact with our team to chat about what we can do for your brand today.

        Responsive web design

        8 Essential Benefits of A Responsive Web Design

        By | Content Marketing, Search Engine Optimizaion, Web design, Website

        Responsive web design is an approach to web design, which makes web pages look good on all devices. It is achieved by shrinking, enlarging, hiding or moving the content of a web page with the help of CSS and HTML to fit across all screens.

        In recent years, an upsurge in worldwide smartphone users is noticed. Today, 57% of traffic comes from mobiles and tablets, and it is expected to increase further. Therefore, quality of being responsive has become indispensable for any website. Below are the advantages of a responsive web design.

        1. Seamless User Experience
        The prime goal of any website owner should be of providing a smooth, uninterrupted and optimal user experience. It is for this reason Google recommends responsive web design. A responsive web design gives a choice for your users to experience your website through any device.

        2. Save Money & Time
        Creating two versions of your website for desktop and smartphone users can be expensive and time consuming. The content of responsive website acts like fluid, it can easily fit across all screen sizes. Having one single website for all devices, can save money and time.

        3. Easy & Cost-Effective Maintenance
        Having two versions of your website for desktop and mobile users is a costly affair. You have to run search engine optimization for each version separately. With a responsive web design, you have just one website that you have to take care of. Obviously, maintaining one website is much easier than maintaining two.

        4. Google Friendly
        Google recommends responsive web design. It has already claimed that responsive web design will have a positive impact on search rankings on mobile devices. Where as, running multiple versions of your website is not search engine friendly. Same content in all versions can give rise to the problem of content duplication.

        5. Lower Bounce Rate
        Bounce Rate is a key factor, which tells the search engine, whether a website is providing quality content and user friendly experience to the visitors. A responsive website provides excellent user experience and makes a visitor stick to your website for a longer time and keeps the bounce rate to the minimum.

        6. Quicker Page Loading
        Who doesn’t like to have faster web pages? Page loading time is not only important for the visitors, but also for search engine ranking. Responsive web design decreases the time taken by a web page to load, especially for mobiles and tablets and further enhances browsing experience.

        7. Improved SEO
        Responsive web design compliment your search engine optimization strategy. Along with quality content, responsive web design also plays an important role in SEO. Improved backlink profile, reduced bounce rate and quicker loading, translate into greater visibility.

        8. Avoid Duplicate Content Penalties
        Having similar content on mobile version and desktop version of your website can get you penalized by Google algorithms and hurt your search engine ranking. With a responsive website, you can avoid content duplication penalties.

        A responsive web design provides numerous other benefits. We have listed the most important ones. It is not sensible for any business to ignore rapidly increasing mobile audience. Therefore, start reaping benefits of a responsive web design from your next website redesign.

        Have a project in Mind?

        Get in contact with our team to chat about what we can do for your brand today.

          Need a Website

          10 Reasons Why Your Business Needs A Website

          By | Web design, Website, WordPress Website

          From asking route to a stranger to using google maps, we have come a long way. Market is no longer same it used to be. Over a period of time market has changed into a digital market. In today’s digital market your business has a need for a website. Below are the top 10 reasons.

          1. Your business will be available 24×7

          Unlike traditional 10 am to 9 pm, your business will be available to your customers round the clock, seven days a week. Even when you are off from work, your website will be working for you giving a better accessibility to the customer.

          2. Improves the ease of doing business

          A website for your business makes it easy for your customers and for you to do business. They are just a few clicks away from knowing and buying your products and services.

          3. Saves time

          Customers can visit your website and know everything about your products and services without visiting your store and without calling you. They can also see the pictures of products and services you provide just sitting in their home.

          4. Greater freedom to express

          A website helps you to express your business in detail to your customers. This is not possible with TV, newspaper advertisement where there are space and time restrictions. It helps you to establish a better relationship with customers.

          5. Get connected with your customers.

          Your website can send latest updates such as new arrivals, the discount of the day, festival offers to customers via email and phone text. You can also take feedback from previous experience and suggestions for upcoming events.

          6. Get noticed

          Your website will be listed by search engines when someone searches for the things you sell. Anybody in the world can login to your website and know about your business. That gives a greater exposure to your business.

          7. Build credibility

          A professional website adds credibility to new clients. Your business history and past statistics help new clients to build trust, which is a base to do any business.

          8. Cost effective

          Building a website is cost-effective compared to other methods of promoting your business such as TV and newspaper advertisements. With less money input you get various online marketing benefits.

          9. Get a great start for your new launches

          Imagine, you have to launch a new product or service. Having a website makes your job easy. You can introduce your new product/service in your website and make your existing customers and website visitors aware well before the launch. Basically helps you to create Buzz.

          10. It is Easy

          It is not hard or complicated to own a website as many of us may think. But in reality, it is a lot more easier, simple and doesn’t take much time either.

          Have a Project in Mind?

          Get in contact with our team to chat about what we can do for your brand today.