Social Media Marketing

social media marketing

Which Social Media Platform Suits Your Business

By | Social Media Marketing

Social media marketing is one of the best marketing methods we have. Beginners usually have a misconception that marketing on all social media channels is beneficial. Targeting all social media platforms can be a costly affair. You should do marketing only on those platforms which suit your business best. Therefore, in this blog post, we will help you to decide which social media platform suits your business.


Launched in 2010, Instagram is one of the youngest social media platforms. If your business or online presence is related to fashion, food, lifestyle or luxury brands then Instagram is your ideal place for marketing. Because this social media channel is all about sharing visual content. Share pictures and short videos on the regular basis, and establish a good relationship with your audience.


Every social media network has its own kind of audience. These audiences may belong to specific age group, gender, profession, region, religion, language, etc. Here Facebook is an exception. No matter what type of business you own, Facebook is your ideal social media marketing platform because it literally has all kinds of audience you can imagine. You can share every kind of content, events, ads, etc., to improve revenue, brand awareness, brand recognition and brand loyalty.


Launched in 2003, LinkedIn is an ideal place of marketing for B2B business providers. It is also used by Job seekers and Recruiters. You can share your job postings, company description and also conduct employee & employer research. It is advisable to maintain the post frequency of two to three posts a week.


Twitter is suitable for almost everyone from small local business owners to big multinational companies. There are efficient tools such as Buffer, which help you to stockpile and schedule content in advance. This indeed is the best option to gain followers around the globe without working round the clock.


As you all know, YouTube is a platform for sharing videos. Any brand which can produce a lot of video content such as sharing expertise, explanation, animations, events, etc. can use YouTube for the marketing purposes. Moreover, YouTube videos have a great weightage in Google search results.


Did you know more than 70% of Pinterest users are female? If you have an online presence related to design, fashion, food, travel, etc., then Pinterest is a suitable platform for you. Add creative content multiple times a day and keep your audience engaged. Another noteworthy quality of this platform is that it favors recent content more. Therefore, it is necessary pin and repin to appear in current results.


Google+ is a more formal and professional alternative social media platform of Facebook. It is used by brands, which already have a presence on other social media networks, bloggers and B2B providers. One of the key benefits of Google+ is that it enhances search engine optimization.

Social media management

Why You Should Hire A Social Media Expert

By | Social Media Marketing

Social Media Marketing isn’t just about posting on Facebook, Twitter, Instagram, etc. Over the last few years, social media marketing has changed a lot due to stiff competition. Today, you can’t simply run a social media campaign and generate leads without a social media expert. A social media expert takes care of several things and channelize your campaign to achieve your business goals efficiently. Below are the reasons why you need to hire a social media expert.

Social Media Marketing Needs Experience

Social media marketing is a tangled job. One needs a lot of experience to run a social media campaign successfully. Without proper experience, social media campaign gives a poor return on investment. A social media expert has required skills and experience to sketch a marketing strategy that engages the audience and deliver desired results.

Your Time Is Valuable For Your Business

Nobody understands your business like you do. You are an expert in your field, and hence your time is extremely valuable for your business. Spending your valuable time on social media marketing is not a good idea. Other aspects of your business might get neglected. Therefore, hiring an expert will not only give amazing results, but also saves your valuable time & money.

Social Media Experts Make Your Campaign Cost Effective

Hiring a social media expert is a kind of investment, which gives you high returns. Without knowing this fact, beginners usually tend to take the command in their hand. As the result of which, they pay more for ads. Taking professional help makes things cost-effective. Marketing experts say that hiring a social media expert reduces the ads’ budget by up to 25%.

A Social Media Expert Conducts Research & Analyzes The Data

Today’s social media marketing is dynamic in nature. Hence, marketing strategies should be evolved to adapt the changes such as search engine regulations, market fluctuations, behaviour of audience etc. A successful strategy which you used a couple of months back, may not be effective today. A social media expert with all his experience improvises and fine tunes his strategies to bring desired results despite its fluid nature.

An Expert Creates Valuable Content

Social media is continuously loaded with lots and lots of content. In addition to that, the average attention span of people over social media is less. Just uploading some generic content doesn’t work. You need a content which catches attention, engages and as well as establishes authority. This is something, which is extremely difficult for business owners to do. Taking professional help is the only solution to solve this problem. A social media expert will help you to create clear and error-free content that provides value to your audience.

Facebook Marketing

How To Optimize Your Facebook Page

By | Facebook, Social Media Marketing

There are more than 50 million business pages on Facebook. Everyone is trying to reach more people and seek attention. As the result of which, there is a stiff competition over Facebook. That’s exactly why you need to optimize your Facebook page to standout. Here are the essential methods to optimize your Facebook page.

1. It’s all in the name

Choosing the right name for your Facebook page really matters. Google gives more significance to the first word of your Facebook page title. That’s why adding funky words to your title is a bad idea. A good Facebook page title is brandable and always reflects the business you do. After all, a name is the first thing which visitors notice.

2. Customize your Facebook URL

Facebook provides a feature to customize your vanity URL. With the help of this feature, you can match your URL to your brand name. This will help new visitors to remember your brand name and thus makes it easy to find your page through Facebook or a search engine.

3. Do the right detailing

Make sure that you don’t leave any field empty. A fully filled profile without any grammatical mistakes reflects professionalism and adds credibility. In the section –About us, add correct and up-to-date information. Because a potential customer trying to contact you should have no difficulties.

4. Add Facebook tabs

A Facebook page has three default tabs that are About usEvents and Photos. Other than that Facebook allows you to create your own tabs. More tabs mean more freedom to express. Create new suitable tabs, which are related to your business. For example, discounts, upcoming offers, etc.

5. Check page insights regularly

Knowing data from the past always helps us to plan future. Page insights give data on how your page and posts are performing. Keeping an eye on insights reveals who your visitors are and what are they engaging with. Thus, it lets you know whether you are targeting right audience or not.

6. Pin the best quality posts

Well, first impression is the best impression. Whenever you pin a post, it stays at the top of your page giving visitors greater visibility. Pinning your best posts give your new visitors a great and long-lasting impression.

7. Make use of call to action button

A call to action button is something, which can convert a visitor into a customer. With call to action button, your customer is just one click away from reaching you. Add appropriate CTA buttons in your page. Few examples of CTA buttons are contact us, sign up, book an appointment, visit us, etc.

8. Hire a professional for photos and graphics

Posts containing images get more attraction as well as interaction. A picture speaks, whether it is a profile picture, cover photo or an individual post. It’s worth the money and reflects professional aspects of your page.

9. Link back to your page

Add a link of your Facebook page in your blogs and in suitable places of your business website. It makes your visitors aware of your page and as well as helps your page to attain higher search engine ranking.

10. Keep updating

Update your audience regularly with your posts. Don’t try to sell something all the time. Try to engage your audience. Ask questions, wish on festivals, go live or share some interesting facts related to your business. It will establish a good relationship, which is the base to do any business.


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