A blog plays an important role in Search Engine Optimization (SEO). If done correctly, blogging can help you to boost your search engine ranking and bring more relevant traffic leading to sales. Therefore, in this blog post, we are going to present seven important tips to optimize your blog posts.
Do Keyword Research
Writing high-quality genuine content is not sufficient. In order to reach maximum people, you need to incorporate right keywords into your blog post. Today, we have various tools available on the Internet to find relevant keywords for your blog post or niche. Here are the popular ones:
● Google AdWords Keyword Tool
● Semrush Tool
Use Keywords In Your Blog Posts
Once you have discovered the keywords relevant to your niche of the blog post, you need to utilize them in your blog post without keyword stuffing. Try to add keywords in the below aspects of your blog post:
● Blog Title and Subheadings
● Introduction and Final Thoughts
● Anchor Text, Title tags, and Meta Descriptions
Images can add more value to your readers. Using images in your blog posts can be helpful to you in multiple ways, but only if you optimize your images. Use keywords in the file name and description of the images. Make sure that your keywords appear naturally and don’t spoil readability.
Place Subscription Buttons
With time, your readers grow. Placing an RSS or feed button will be a great option for the readers who like to read your content regularly. Subscription button will save your viewers from checking your website regularly for the new updates. They will get instantly notified whenever you add a new blog post.
Promote On Social Media
You might already have your presence on various social media platforms such as Facebook, Twitter, and Google+. Promoting your blog posts on these channels can help you gain new viewers along with higher brand visibility and brand recognition.
Add Author Information
Adding author information has become popular these days for a reason. Google uses more than ten thousand quality raters solely to check quality. These quality raters look for two important things:
● Who owns the website
● Who created the content
Adding author information improves search engine optimization. In addition to that, it also legitimizes the content.
Never Compromise Quality
Optimizing your blog post for Google is something very fundamental. Implementation of the above-mentioned tips is a good thing but solely focusing and relying on search engine optimization is not a good idea. Along with SEO, you should focus on creating high-quality genuine content that adds value to your audience. After all, the quality of the content is the number-one ranking signal.