Email marketing is the act of sending commercial emails to potential or current customers. It is as simple as it looks. Email Marketing is easy and effective compared to traditional marketing methods. In this blog post, we are presenting top reasons why your business needs Email Marketing.
1. EMAIL MARKETING CONVERTS
Conversion rate is one of the key elements in digital marketing. Email Marketing has the better conversion rate, compared to Search & Social Media Marketing. Hence, Email Marketing is one of the most efficient marketing methods we have.
2. SAVES MONEY
This is the reason why many business owners go for Email Marketing. It is very cheap compared to other traditional methods of marketing. This form of marketing gets your work done in a small budget. Hence it is also suitable for small businesses.
3. GREAT RETURN ON INVESTMENT (ROI)
When it comes to ROI Email Marketing is the best. For every $1 spent on email marketing, there is an average return of above $40. Therefore, email marketing is extremely cost-effective. If you are not using email marketing yet, then you are missing out huge opportunities.
4. EASY TO MEASURE
Determining the success of your email campaign is simple and anyone can do it. Most of the people are already familiar with the terms such as Clicks, Spam complaints, Unsubscribes etc. Having basic knowledge of Google Analytics is enough to measure leads and sales generated via email campaign.
5. BRINGS WEBSITE TRAFFIC
Email marketing is the easiest method to bring traffic to your website. Sending exciting offer via email will not only make the potential customers to visit your site but also makes them to make a purchase. In addition to that, you can advertise blog articles and other interesting content.
6. GENERATE LEADS
It is very obvious that everyone is not going to make a purchase. But in the long run, email marketing builds a relationship with your potential customers and generates leads, which convert into sales.
7. HAVE THE COMPLETE CONTROL
One of the biggest plus point about email marketing is that you are in control over everything. You can decide when to reach your audience, what message to convey, whom to convey, etc. You don’t have this kind of control with other marketing channels.
8. MORE PEOPLE USE EMAIL
Not many know that the number of people using email is more than the number of people using Twitter and Facebook combined. Therefore, you definitely have a larger audience to reach compared to social media platforms.
9. GUARANTEED DELIVERY
The problem with social media platforms such as Facebook and Twitter is that you will never know whether you have reached your target audience. Email marketing has 78% delivery rate, which is far better from other forms of marketing.
10. ANYONE CAN GET STARTED
It is not necessary to be a marketing expert to run email campaigns. Email marketing involves extremely low risk. Anyone with basic knowledge can do email marketing and earn high return on investment.